Trust the Leaf®

From developing science-based formulas and utilizing top-quality ingredients to adhering to current Good Manufacturing Practices (GMP), you can always feel confident about our products.

Image of a Nature's Way bottle with TRU-ID certification

We're The First Major Brand To Be TRU-ID Certified

TRU-ID is an independent testing program that uses cutting-edge DNA biotechnology to ensure the authenticity of our herbal products. With TRU-ID validation, you can be sure that the herbs listed on our labels actually match what is in our products.

Currently the certification of our Herbal Singles (green lid botanicals) is nearly complete and we are continually adding other products for evaluation and certification. Plus, TRU-ID provides ongoing compliance, which gives you another great reason to trust our brand. Simply look for the seal to find the herbal products certified authentic by TRU-ID.

Image of a Nature's Way bottle with Non-GMO verification

Proud Partners With The Non-GMO Project

In keeping with our mission to follow the best sourcing, manufacturing and testing practices, we are committed to providing non-GMO products. That's why we've partnered with the Non-GMO Project, North America's ONLY independent verification program that ensures products are produced according to the best practices for GMO avoidance. Look for the seal to discover which products are Non-GMO Project Verified.

A family crisis
sets off an herbal renaissance.

In 1968, Tom Murdock, the founder of what is now Nature’s Way, had a problem—he needed something to help his gravely ill wife. Finding no resolution in conventional medicine, Tom and his wife turned to a native desert herb growing near their Arizona home. This simple desert herb vastly improved her health and allowed her to live on another 25 years.

1969

Thanks to Tom’s pioneering spirit and desire to help others, he did more than save a life—he started an American herbal renaissance. A renaissance that by 1969 had led to eight new herbal remedies and the birth of Nature’s Way.

Nature’s Way has been at the forefront of the natural healthcare industry. An early leader in educating on the effectiveness and safety of herbal medicine, we have always supported legislative efforts that help protect health freedoms, and are constantly striving to provide health and healing through the power of nature.

Rooted in tradition
and science

For us, the focus has always been on safety, and relying on proof of product effectiveness. This has been passed down for centuries. While some of our products have been clinically researched, it is vitally important to us to strike a balance between traditional medicine and modern science. Making us a unique supplement company that can offer traditional herbal medicines, as well as those that are backed by science.

To bring you the
quality you deserve

Our commitment to the industry we helped create has never wavered. As the first major U.S. company to be certified as an organic processor, our relentless pursuit for quality is evident in our product line. We offer an extensive range of natural products that have been carefully scrutinized and tested all while adhering to Good Manufacturing Practices, so that we can guarantee them to exceed expectations.

Exceeding even the highest expectations

Through our dedication to quality and safety, we’ve received an array of certifications from highly respected organizations in our industry.

NSF International GMP Registration

NSF International GMP Registration

Therapeutic Goods Association GMP Certification

Therapeutic Goods Association GMP Certification

Canada Organic

Canada Organic

Quality Assurance International Organic Certification

Quality Assurance International Organic Certification

 
Orthodox Union Kosher Certification

Orthodox Union Kosher Certification

Islamic Food and Nutrition Council of America Halal Certification

Islamic Food and Nutrition Council of America Halal Certification

USDA's National Organic Program Organic Certification

USDA's National Organic Program Organic Certification

Attracting some of the world’s best

Our commitment to providing better herbal solutions hasn’t just gained us some impressive certifications; it’s also helped us develop relationships with some very respected trade associations. Even our affiliation with Schwabe North America began because they admired what Nature’s Way stood for and quality of our products.

To keep us building towards a healthy future

As of today, we offer over 500 premium nutritional and natural products, including single herbs and herbal extracts, homeopathic remedies, vitamins, minerals and specialty products. A number we will continue to grow by broadening our availability, influence, and accessibility.

 

So you can always Trust the Leaf

At Nature’s Way we haven’t forgotten our past, nor have we lost track of why Tom started the company in the first place. A simple desire to do something more for people. To help them enhance their health. This has become the basis of everything we do. The very foundation of a growing legacy of trust. And an oath to our customers that we take incredibly seriously—Trust the Leaf®.